Topeshop is a Polish company from the furniture industry. Manufacturer of furniture for the living room, office, kitchen, bathroom, bedroom and dressing room, offering almost a thousand products. With its own online store. Operating in the country, sending furniture throughout Poland and beyond its borders.
The client contacted us because he wanted tolimit the sale of products on Allegro and focus it on his own channels - his online store. Gradually phasing out selling on a leading e-commerce platform isn't easy, but the benefits of selling on your own channels are well worth the effort. This is primarily an opportunity to avoid high commissions and build a customer base.
To direct traffic to the client's online store and increase brand recognition, we implemented the Google Ads campaign.< /b> We started cooperation in September 2022 and after a few months we are proud to say that we managed to achieve fantastic results.
Before us, the client cooperated with several other agencies to run Google Ads campaigns, but was dissatisfied with the results they achieved, to the point that he began to lose confidence in this form of advertising . After receiving access to the account, we began our work, of course, by conducting a comprehensive auditof previous activities.
Conducting an account audit is a very important aspect of our work because it allows us to identify areas that require improvement or optimization. Performing an audit contributes to increasing the efficiency of advertising campaigns and increasing valuable conversions.
We took into account many different factors that influence the effectiveness of advertising campaigns:
- We checked whether the campaigns are logically arranged into thematic groups and whether the keywords are well matched to the ad groups
- We have analyzed the keywords that can be added or excluded from your campaign to avoid showing ads for inappropriate queries
- We reviewed the client's offers to check whether they were competitive enough to attract customers and whether the budget was being used properly
- We checked the product campaigns in terms of ROAS achieved and their results in both Google Ads and Google Analytics
- We analyzed your campaign performance reports to see which campaigns are performing and what their conversion costs are
- We checked whether the landing page is consistent with the ads, whether it offers ease of use (UX) to users
We ultimately decided that all existing campaigns would need to be created from scratch.
In just four months we achieved impressive results:
Revenue generated by Google Ads campaign in the period 01/10/2022 - 28/02/2023 was 59.50% of the total revenue from the client's online store. However, the most important thing is the return on investment, and the ROAS we achieve on this client's campaigns reaches 3800%.
For the client, we have launched various types of campaigns: product, search and remarketing . Thanks to many years of experience and dozens of campaigns, we know that diversification gives the best results..
Well-optimized Google Ads campaigns are a very important tool for e-commerce because they allow for the effective promotion of sold products among users of the Google search engine - the most popular search engine in the world. The implementation of Google Ads allows you to display ads to users who are actively looking for products in our category.
We still cooperate with the Topeshop client. Every week we increase the number of users making purchases directly in the customer's online store. We are glad that in addition to building a profitable campaign, we also managed to rebuild the client's trust in the Google Ads campaign as a source of profitable sales.
Do you want to improve traffic on your website? Are you interested in successfully implementing a Google Ads campaign? Contact us.
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