SEO

What is positioning? What is positioning?

Have you been wondering what positioning is for a long time? We are in a hurry to answer you. These are broadly understood marketing activities thanks to which your website can appear on the Internet, and at the same time you strive to gain an advantage over the competition.

Positioning is closely related to keyword phrases and translates into generating more traffic on website. In short, it looks like this: users enter the phrase they are interested in in the search engine, and then they are shown the most relevant results (for their query). If your website will be properly positioned, there is a high probability that phrases describing specific services and products will appear in the TOP 10, and navigating to your website will be much easier.

Positioning is an extremely advanced process and sometimes you will have to wait several months for the results, but we will, of course, try to ensure that satisfactory results appear as soon as possible. The most important thing is make sure your website meets a few key requirements:

• the page should load quickly,
• the website must be safe for users (SSL certificate),
• the website must be 100% useful and transparent.

By adapting to these rules, you have a much greater chance of achieving the desired success. Let professionals with many years of experience work and your website will become recognizable. You will also ensure increased brand awareness.

What is website positioning?

It cannot be denied that positioning a website takes a lot of time and requires a lot from us workload and maximum commitment. Fortunately, you don't have to worry about this, because positioning this is a topic we know inside and out.

First, we will focus on carrying out on-site and off-site activities, which is the goal increasing the number of views, increasing the recognition of the website on the Internet and expanding its reach Your brand. Sounds good? Don't wait any longer, trust us and we will take care of the rest. We will take care of comprehensive website positioning, which will allow you to increase the visibility of your website. The most important activities we will undertake include:

• work on the structure of the website,
• content marketing,
• internal and external linking,
• website optimization for SEO,
• work related to website code.

As you can see, there is a lot to work on, but we only employ qualified specialists in our ranks, who are not afraid of challenges. We carry out Website positioning with passion and great commitment. This is why we achieve such good results and are effective.

Positioning, of course, cannot be done without a professional SEO audit and the selection of key phrases. We will handle both local and global positioning. It all depends on your individual needs. When carrying out subsequent activities, we will make sure to catch any errors and examine the potential of the website website and the current level of optimization. When it comes to selecting key phrases, we choose them in terms of the topic you deal with, the selected target group, region or the most frequently entered entries phrases by Internet users. This is what professional positioning is largely based on. There's nothing bigger about it experience? Let us work and after some time you will notice that your website functions better than ever.

Positioning is a series of activities over which you must have full control. This includes: to improve navigation, creating headings and meta tags or analyzing technical elements. By the way, of course you should make sure that the content you create is one hundred percent tailored to current SEO requirements. This is the simplest path to success. Entrust website positioning to us and you won't have to worry about anything. We will obtain valuable incoming links for you or build a high-class linking profile for your website.

You are interested in comprehensive positioning and reaching the selected target group with your offer and acquiring more customers? You've come to the right place! We always adjust website positioning to your goals, expectations and current financial possibilities. We will establish an appropriate positioning strategy with you, and then we'll get to work. Positioning focuses, among others, on: on content, so never you should ignore it, and every action you take should aim to match the content to SEO requirements and was not duplicated. With our help, you will achieve high positions in the search engine for selected key phrases and you will increase the authority of your website.

SEO audit

Website positioning must, of course, be preceded by a professional SEO audit. You never had dealing with such a process? We will tell you a little about him. SEO audit is nothing else, such as thoroughly analyzing the state of your website in terms of optimization. That's it At this stage, we will be able to discover any faults and omissions and examine the potential of the website website. SEO audit has a significant impact on subsequent positioning activities. A key role in this Of course, broadly understood SEO optimization plays an important role, but the most important thing is the audit was carried out on every possible level, both within the website and outside of it. Thanks to this, you have a much greater chance of making your website recognizable, and the brand will gain credibility. If you have such a need, we will take care of it for you. contact our representatives, and we will quickly agree on all terms of cooperation, listening carefully in your instructions and expectations.

SEO optimization – what activities do it involve?

As already mentioned, what should be important to you is undoubtedly comprehensive SEO optimization, which is largely based on improving the code and structure of the website and accelerating the loading time of the website website or adapting the website to mobile devices. Do you have any problems with this? You don't have to worry because we offer you professional website positioning, also in terms of SEO optimization.

You must be fully aware that optimization takes place in several stages, and this is what we focus on is to optimize your website in accordance with Google guidelines. SEO optimization translates, of course, into greater opportunities to compete with other websites and companies. At the same time, don't forget that such activities must be constantly supervised, improved and monitored - therefore, take an attitude for continuity, and you will certainly not be disappointed. SEO optimization consists of the following activities:

• creating unique product and category descriptions - there is no room for any duplication here content. Descriptions should be created by ourselves and strictly refer to the proposed products and services. Thanks to this, you will start to stand out from the competition,
• running a blog and regularly adding current content - this is how you provide unique content and valuable content not only for readers, but also for Google robots. At the same time, you put yourself out there as an expert in a specific field and build your authority,
• creating a mobile version of the website – nowadays it is an absolute necessity and an important ranking factor. Any negligence will have a negative impact on the position of your website,
• improving website loading speed - probably every Internet user would like the website to load in a few seconds at most. Therefore, carefully refine graphics, images and other elements, that may slow down your website,
• link building – positioning without proper linking makes little sense, that's why try to link naturally, which will translate into increased traffic on your website,
• maintaining profiles on social media – this is the simplest form of communication with a potential client, so don't forget about platforms such as Facebook, Instagram or Twitter.

Positioning is an extremely time-consuming undertaking, so entrust it to outstanding specialists and give yourself a chance to achieve success on the Internet. Focus on crafting headlines (H1, H2, H3 - along with key phrases), unique and regularly delivered content and general content the aesthetics of the website, and it will be good for you. Such website positioning along with SEO optimization We have mastered it to perfection, so you can confidently trust us! Each of the activities listed above is an important measure of the value of your website and missing any of them could result in the end turned out to be a failure for you. Therefore, focus on all of them and refine them down to the smallest detail.

Why is positioning the perfect strategy for every company?

Positioning is an absolute necessity for you if you want to achieve a high position in the Google search engine and attracting new customers. When it comes to internet marketing, you should never forget him. Other activities will probably not bring you as much profit as positioning. But first, consider what strategy you want to pursue for your website. In this regard, you can choose from, among others:

• gaining an advantage over the competition,
• greater number of visits to the website, which will translate into a larger number of customers and satisfactory profits,
• increasing brand recognition,
• improving the image of your own company.

Of course, together with you, we will choose the optimal strategy for you and get to work as soon as possible. Positioning will make your website highly visible on the Internet, traffic on the website will be more stable, you will become an authority in a specific field and Internet users will have no problems finding you sites in the search engine. It is also worth emphasizing that the effects of website positioning are fully measurable.

Positioning and SEO – what are the differences?

It's high time to consider the basic issue, i.e. what is the difference between website positioning and SEO? It is difficult to find a clear answer to this question, but we will try to briefly introduce you to both worlds mentioned above, so that you are fully aware of what you will encounter on a daily basis. People often make big mistakes in this area, because positioning and SEO mean practically the same thing to them, and this is not reflected in reality at all. SEO is just one of the components of professional website positioning, without which positioning it would not end with such spectacular effects that you can expect at the end of the cooperation. If you want to rank your website high in organic search results, make SEO a priority. As an agency with many years of experience, we will try to help you with this. SEO is an absolute the key to success on the demanding path to achieving your business goals.

About SEO – what is SEO?

First of all, you should find out what SEO actually is. Well, SEO is nothing else, such as optimizing a website for a search engine, e.g. Google. Thanks to this, you have a greater chance of to be present on the Internet, gain an advantage over the competition and reach the selected target group with the offer, where you can find many potential customers in a short time.

SEO will ensure that the website is friendly not only to the user, but also to the search engine itself. Sounds interesting? That's good because you should never ignore it. The main tasks that are set SEO specialists face, among others:

• adapting the website to current algorithms,
• performing all necessary activities aimed at ensuring that the website and the content contained therein the data/information was as clear and transparent as possible,
• improving the content on your website and adapting it to the industry, in which you operate and to your clients/recipients
• refining the website structure and code,
• refining the profiles of incoming links (mainly in terms of their number, source and naturalness),
• selection of optimal key phrases.

Of course, these are just some of the tasks that an experienced SEO specialist must cope with, but don't trust us you have nothing to worry about. We provide you with comprehensive support at every stage of implementation in the field of SEO and we will never leave you in need. You are in good hands!

Link building

Another aspect that you should consider for a long time is link building. Do you have any experience in this area? If not, we're here to help! Support from outside it can bring you a lot of good, and you yourself make sure that positioning goes as you want and guaranteed you the desired results.

Link building has a significant impact on the increase in the popularity of your website, that's why activities should be treated by you as an absolute priority. Focus on linking to Your website was as reliable as possible. Where exactly can they be placed? First of all all on other websites and internet forums. Regularly test the strength of your linking profile the help of available tools (such as Ahrefs), and you will know what you need to improve and whether the link building in your case is carried out correctly. We realize that this may be for It's "black magic" to you, but acquiring valuable links is one of those elements that must be present refined to perfection. In this case, the quality of links, not their quantity, comes to the fore. Remember this for the future, because this knowledge may be very useful to you. Correctly carried out Link building affects, among others: on:

• increasing website traffic
• improving the website's position in the search engine.

You care about it? This is completely understandable, so don't let website positioning be performed by people without much experience. Nothing good awaits you in such a situation, and your website will get lost among many others and you will not reach the selected recipients with your offer. Natural linking will lead to your brand gaining credibility and you will enjoy more trust in the industry. At the same time, remember that positioning is a long-term and desirable strategy the results will not appear just a few days after starting positioning and SEO activities. Be patient and you will surely be rewarded.

About positioning – what is positioning?

Website positioning currently has a very wide group of supporters, but you will not achieve success in this field, if you don't know what exactly it is and what it is based on. SEO is not only basic SEO optimization, but also various other activities, including:

• link building,
• content marketing,
• long tail positioning,
• reliably conducted web analytics.

Refining the above-mentioned elements to perfection will ensure that your website ranks high in organic search results, and finding it will be absolutely no challenge for Internet users. The more visible the website, the greater the chances that more customers will visit it. The website will be popular, and after the user enters a specific phrase, the website will appear in the results high position searches. This is what you should strive for first, and of course we will help you with that we will help. Together with you, we will create an appropriate website positioning strategy and we will start working immediately. However, you won't achieve a high position in the search engine overnight, so you have to trust us a little.

The number one goal is for page positioning to lead to a situation in which the website after entering a given phrase appeared in the TOP 10 searches. The lower the rank, the less chance anyone has at all will check out your website. Internet users focus their attention only on the highest positions and it's difficult they should be surprised. Therefore, your actions must be carefully considered. Website positioning will prove to be a beneficial choice not only for owners of traditional websites, but also for owners online stores or service companies and blogs. Skillfully performed positioning will make you think about increasing sales and achieving fully satisfactory profits. Contact us and we'll talk about your goals and we will do our best to provide Google with plenty of arguments to prove that Your website is worth recommending and outperforms the competition.

Positioning of online stores

When running an online store on a daily basis, you cannot forget about its promotion on the Internet. In your case, comprehensive positioning of online stores will be a hit. Users who want to shop online don't think about it too long and want to save time. Online store positioning will make your store online it will stand out from the competition and be easy to find online.

It would be good to get to the point where your online store appears in the first position in the search engine. You can do it, but you need to have real professionals by your side. We are able to carry out online store positioning for you from A to Z. Do you want to find out? We invite you to contact our representatives as soon as possible. We will make sure that after entering the name of the product or service in the search engine, Your store was displayed in a very high position. This is how online store positioning is implemented will translate into more sales and better profits.

What is website positioning in Google?

The Google browser is by far the most popular tool used by Internet users, when they want to search for topics that interest them on the Internet. Therefore, it would be useful find out what website positioning in Google actually involves.

First of all, focus on ensuring that positioning is carried out in accordance with the current ones Google requirements. Only in this way you have a chance to achieve the desired success and get high items for your website. Your website must, above all, be transparent, legible and credible. How to do this? It is enough that we know it and share our many years of experience with you and acquired knowledge. We will make every effort to ensure that the website is visible on the Internet and displayed in a high position for specific keywords. We will introduce the necessary marketing activities and we will take care of valuable content, thanks to which website positioning will be fulfilled Your expectations on every possible level.

Don't be afraid to make changes. The changes are intended to make the website more functional and functional tailored to the requirements of users and Google. It will certainly be good for you. Treat us as professional advisors, and together we will make sure to bring out the hidden potential of your website. Page positioning in Google has a strictly established hierarchy. At the very beginning, we will refine the emerging content on your website, then we improve the way the website works in terms of speed its loading and intuitiveness, and at the very end we will improve the recognition of the website among others demanding Internet users (these are the most important factors taken into account by Google). By carrying out comprehensive positioning you should always meet expectations users. What exactly should you do? Above all:

• reach with advertising/product or service offer to people who are already determined to take specific actions,
• provide ready-made solutions to potential customers,
• make sure that the page displays in a high position after entering the phrase you are interested in in the Google search engine to be sure that the Internet user will find your website without any major problems.

Of course, such activities require time and commitment, but we are able to do it for you professional website positioning, thanks to which the traffic on the website will be significantly higher. At the same time, we will improve the visual attractiveness of the website and make it easier to access the most important information contained on the website and improving the purchasing path.

Content marketing – a very important part of SEO optimization

Now let's move on to one of the most important elements in comprehensive SEO optimization, i.e content marketing. It is no secret that the content appearing on a website is very important a big impact on how high a website will rank in the Google search engine. Content marketing must be there thoroughly refined and should always be carried out by experienced specialists. Of course we are able to help you with this. Just contact us and tell us what you need.

Positioning is based, among others, on: on ensuring that the content on the website is valuable to users and Google-friendly. First of all, you should make sure that they are:

• unique,
• substantive,
• systematically added,
• current (refreshed regularly).

Quality in this case must go hand in hand with quantity, otherwise you will fail to achieve desired results. You should never allow yourself to copy content from other websites. Only unpleasant experiences await you because Internet users will lose trust in you, and the website will no longer be valuable and reliable for Google. Don't take shortcuts, but commit to website positioning, and at some point you will start to reap the "fruits" of your hard work. Know this that Google algorithms work at a very high level, so they will easily detect non-unique content, that will appear on your website.

Potential customers, of course, want to receive valuable, interesting and perfect information from you percentage of useful content. You have to become a real expert in your chosen field. Positioning, or rather successfully conducted content marketing, can also lead to:

• obtaining high-quality links,
• increasing the value of your website,
• increasing website traffic.

As you can see, you absolutely should not underestimate this part of SEO optimization, because you can do it quickly regret. The content on your website must be developed regularly. This is the easiest way to gaining more customers. It is worth emphasizing that website positioning can be implemented in many different ways, and you can provide content to users using several channels, including: a blog, thematic portals or local portals that are in some way related to your website. Also make sure that the content on your website is consistent, refined and relevant headings (H1, H2, H3 - along with key phrases that must also appear in the texts themselves).

Why is it worth investing in website positioning in Google?

Why should you consider investing in professional website positioning at all? I don't think we need to convince you that positioning has many advantages. The site will start quickly you will benefit from this, and you will be sure that Internet users will find it right after entering a specific keyword phrase. The use of SEO mechanisms also influences conversions and increases the popularity of a website on the Internet. This applies not only to traditional websites, but also to online stores.

Positioning will make your website (store) stand out from the competition, among others interesting graphics, matching images, structure, appearance, content and carefully described assortment. If you don't take care of site positioning, you can be sure that the website will quickly disappear on the Internet, and sales will not be at a very high level. I guess you're not interested? Try hard at every step develop your website and increase traffic. Otherwise, your commitment to driving website will not make much sense, and you should think about another industry. Life clearly shows that websites appearing in the TOP 10 search results have the most hits and it is difficult to argue with that. If you don't get your website to rank high in the search engine, it will quickly turn out that the actions undertaken so far have ended in failure.

When investing in positioning, take care of the smallest details and cooperate only with experienced professionals. Don't forget, among others: about short descriptions that appear under the name of the website, footer or main menu. Keywords should be as relevant to the industry as possible you turn around every day so that after entering them, Internet users will be taken to your website. No positioning you won't achieve this, and if you have no experience in this - just let us do it. If the content your website will not match the keywords, there is a high probability that that the Internet user will quickly leave your website. Have it polished to perfection.

What should you focus on when positioning websites? First of all, regular monitoring website click-through rate, which clearly indicates how quickly users leave a given website. If they do it quickly, it's a clear sign to you that you haven't met their expectations and you should decide to make some changes. Positioning is based on the skillful selection of key phrases, targeted at your industry, website topic and the region in which you operate. Fortunately, ours specialists know this very well, so all you need to do is make an appointment with us and you will be sure we will be able to help you. Positioning will result in a strong presence on your website more users, and the website itself will gain recognition. You dream of running a popular business website and do it effectively? Don't skimp on positioning, because it will quickly turn out that this industry it is not intended for you. Positioning websites in Google is a service that should interest every website owner, because this is how it can be significantly developed and reach the selected target group with the offer/content.

Ranking factors that influence positioning

The so-called ranking factors. This is where you should read them very carefully so that you know where to focus your attention and what will be important for your website. Of course, we will not leave you in need. We have prepared the most important ones for you information about ranking factors in a nutshell. We divide such factors into three basic categories:

• off-page – activities carried out outside your website. It's mainly about: SSL certificate, domain age, link location, naturalness of the link profile, website authority and linking domain, credibility of the link source, links from competitors' websites, number of domains (from which the links come), nofollow links, phrases in the domain name, exact match domain, location server, links from websites with great authority, penalties imposed on domain owners,
• on-page – activities carried out on your website. In this category we should mention, among others such factors as: phrases in the title, headers and description, content volume, keyword saturation, content substantiveness, website loading speed, canonical links, optimization of graphics and images, content duplication, outbound links, adapting the website to mobile devices, multimedia content, video materials, internal links pointing to the subpage (number and quality), code errors, page age, contact subpage, site map, privacy policy and site regulations, regularity adding content to the website and breadcrumb menu,
• functionality – activities aimed at improving user comfort, when browsing a specific website. This includes: o CTR, bounce rate, number of comments, blocked pages, time spent on the website, returning users or traffic from the direct channel.

Positioning must be implemented both on and off the website. Otherwise, definitely you will not achieve the desired success and you will have to make do with it. Getting down topositioning pageswe will try to take care of the most important ranking factors, i.e. improving the quality assessment websites by Google, but also about content marketing, link building, running social media and others cooperation with bloggers. Your website should gain in value and gain higher positions in the Google search engine, and our job is to make it easier for you. We invite you to test our services and you will certainly not be disappointed. If you want to ensure that your website ranks high, your actions must be continuous and carefully thought out. It may not be too complicated, but we realize that it is demanding it is time, energy, experience, skills and commitment.

Website positioning is a set of various elements that must be gathered into one effectively functioning mechanism. Only then will you ensure high positions in organic results searches and make Google look at you more favorably. Lack of any knowledge about the ranking factors mentioned above may in turn lead to a filter being imposed to your website. We offer many years of experience in the industry so that you don't have to worry about anything, which will allow you to focus on comprehensive SEO optimization and promoting your brand. Positioning websites in Google based on ranking factors is the best what you can decide on now.

On-site and off-site positioning

Positioning to ensure high positions in organic search results is divided into two basic types:

• on-site positioning – all activities that we carry out on your website. It's all about improving the appearance of the website and its quality, which will certainly appeal to Google robots and the website will gain credibility. In this category we can distinguish, among others: unique product descriptions, refined category descriptions, blogging, regularly adding valuable and up-to-date content, a mobile version of the website or improving page loading speed. Such website positioning is quite a time-consuming undertaking, but it will definitely bring you tangible results, so you don't have to worry about it,
• off-site positioning – in this case, it is about activities aimed at increasing popularity Your website on the Internet. This includes primarily content marketing, link building, running social media or broadly understood cooperation with influencers. We will make sure that your website is recommended only by reliable and verified websites/sources.

You should know that positioning a website in Google requires incredible commitment and great skills. On-site and off-site activities must go hand in hand because otherwise, your online store positioning will not go your way. Positioning won't work You may see immediate results, but if you are patient, you will overtake the competition and stand still become a real authority in your chosen industry. This alone will make your website have a greater chance of achieving complete success online. We will do our best to improve your website was characterized by friendly URLs, natural linking, unique content or solid refined meta tags. We have extensive experience in this and will help you at every stage of positioning pages on Google.

Link building – why is it important and where to get external links?

One of the most important elements you should focus on is undoubtedly professional link building. What is this actually based on? This is nothing more than acquiring valuable links that should be obtained come from verified, reliable and reliable sources. Otherwise, any action in this respect will not lead to any positive changes.

Positioning and link building are an inseparable pair. Focus on the quality of the links you get, not their quantity. Properly conducted link building will improve the position of the website in the search engine and increasing website traffic. Linking should be natural every time, so that you take care of it about the image of your brand online. Otherwise, Internet users may quickly turn away from you and forget about you. If you are wondering where you should get external links from, we will try to help you. Well, you get them via:

• company blog - create it as soon as possible and post substantive articles there that will also refer users to the products and services you offer,
• industry portals – cooperate with them from the first days of your website's existence,
• sponsored articles,
• comments posted on online forums.

However, such website positioning should be very well thought out and developed, that's why Leave it to us and we will carry out comprehensive link building for you at the highest level. We know that not everyone needs to have advanced knowledge in this category, which is why we are at your disposal. When linking to your website on another website or forum, try to ensure that so that such an entry is substantive and carries some value. Thanks to this, you will interest your recipients and you will have a greater chance that a person will click on the link and be taken to your website.

SEO audit – why is it important and where to start?

An SEO audit aims to improve website performance, eliminate errors, and optimize content and adapting it to current user expectations. But where should you start implementing it? comprehensive website positioning? Mainly from:

• entering the name of the website in the Google search engine and checking the position of the website in the search results,
• checking the phrase position monitor for the key phrases used.

By deciding to follow these steps, you can be sure that you will gain basic knowledge of the topic the current condition of your website. Positioning cannot do without it, because the lack of any activities related to the SEO audit will lead to the fact that you will not know what direction your actions should take and possible changes. Leave the store positioning alone professionals and you will be able to sleep completely soundly. We will perform the most important activities for you.

Activities included in an SEO audit

It's high time to carefully analyze the specific activities that constitute a professional SEO audit. You start with:

• checking titles and meta descriptions - when starting website positioning you should remember that that title and meta descriptions are very important elements of your website. Why? Because they are displayed Internet users in search results. It is best if you include keywords in both elements mentioned above, not to mention their uniqueness,
• matching content to users' expectations - website positioning is very serious project and each time you should bear in mind that the content on your the website must be tailored to the expectations of users. You don't create them just for yourself,
• Call to Action (CTA) phrases – meta descriptions are not only intended to describe the content of the website, but also invite you to visit it and encourage you to use the services of the online store,
• checking headers – H1, H2, H3. The number of headers depends on the amount of content contained on the subpage, so you have to have it under full control, because only then will positioning be successful your way. Also include keywords in them,
• adapting the website to mobile devices,
• improve the website loading speed.

As you can see, you can't forget about anything, because you probably don't want website positioning to end turns out to be a total failure in your case. We will conduct a professional SEO audit for you and make sure to eliminate the most serious errors from individual subpages and meta descriptions. You can trust us. We know this very well, and we will carry out all activities at an express pace to improve your website she could bring out her maximum potential. Positioning a website in Google with a professional SEO audit is possible much simpler, so you absolutely shouldn't limit yourself to it.

Local positioning

Something that should also interest you is local positioning. What exactly is it? Local website positioning is nothing else than positioning activities aimed at improving the position of the website website in the search engine in the search results that cover the area in which you operate. Key phrases in this case are tailored to the location of your website or company, e.g. "Hairdressing salon Poznań" or "Beauty salon Warsaw". This way, you have a greater chance of reaching customers from your immediate surroundings with your offer, which will complete it of course, the development of your business and higher profits, not to mention obtaining satisfactory results advantage over local competition.

Local positioning is intended for all those people who want to be known first of all on the local market and at the very beginning they want to invest in local positioning of websites in Google, not from immediately into global positioning. Such activities can be tailored not only to a specific town, but the entire voivodeship. Talk to us about the details and we will definitely find the optimal one for you together website positioning strategy in Google. This is a unique opportunity to promote your company, increasing the recognition of the business in a given location and increasing current profits. Sounds good? This is a sign that local website positioning is designed just for you! As you can see, you should entrust the positioning of online stores to professionals, because this way you can increase your sales your chances of quickly reaching customers in your immediate surroundings with your offer. Of course, think about it Consider your individual needs first, because only then will you be able to choose for yourself appropriate path for website positioning. We can only advise you, and the final decision will be yours. Start with small steps, and your website will soon become popular.

SEO optimization

As you already know, website positioning is implemented on many different levels, but not all of them activities are visible to the naked eye on your website. However, this does not mean that such elements are less important. None of these things. This is why you should work with experienced specialists, who will tell you which optimization activities are worth focusing on and which ones can wait a while. You don't have to worry about anything, we will always help you. Just ask us for help and we are ready for any new challenge.

Comprehensive positioning and SEO optimization consist of various elements. Know this One of the basic optimization activities for you will be meta tags. This is about:

• meta title – this is nothing else than the title of your website. Does it matter? Of course! The title allows the search engine to assess what your website is based on and what information it contains Internet users can find there. Because of this, you need to refine it thoroughly. There should be a meta title relatively short. Usually does not exceed 60 characters. We have extensive experience in this area and we will help you briefly describe what topics you deal with on your website,
• meta description – this is an equally important description appearing just below the title of the website what meta title. This is a short text that expands on the title. In it you describe what it can do interest a potential customer of your online store and encourage him to click on the link. Direct the words contained in the meta description directly to your potential customers. This description should be approximately 160 characters long.

When deciding on website positioning, you need to take many different things into account. Some activities you can do it right away, while others require time and patience. You can do some of it on the website, and others outside it. You should know this well, so if you have any doubts, get it done as soon as possible contact our representative and we will help you immediately. Website positioning is closely related to SEO optimization, which in turn has a lot to do with friendly URLs. Are you looking to position your online stores? Learn more about creating URLs. Firstly this content must be transparent and clear. Secondly, the user who pays attention to them must know what exactly you are about and what your website does.

Another issue that you should not miss is internal linking. Place links on individual subpages of your website so that users can freely "travel" throughout the site, not just within one category. Thanks to this, you have a greater chance that the Internet user will be interested in your offer and will eventually find it Something for myself. You can place links in several different places, namely:

• in the category description,
• in the product description,
• in an article that will appear on your blog.

You have many different options in this respect, so it is up to you to decide in which direction The aim is to position websites in Google. At the same time, don't forget that so that the menu on the website directs users to specific categories. Perfect it and you won't regret it. The traffic on your website will increase significantly, and users will be more satisfied. SEO optimization also means natural external linking.

Now let's move on to choosing the right SEO optimization strategy. It certainly won't it's easy for you, so you should have professional support with you. We are here to help you and we will try to answer every question you ask. SEO strategy includes includes the following elements:

• plan of all actions you intend to take in the near future
• thinking about the specific goal you will strive for
• SSL protocol and selecting appropriate key phrases and headers,
• mobile optimization and unique content,
• adapting the strategy to the profile of your website or online store.

The strategy is to be aimed at increasing the visibility of the website in search engines and website traffic. At the same time, you will also improve the position of your website. Positioning websites may be closely related to the sales strategy (this option is aimed primarily at to online store owners who want to increase sales and acquire new customers) and image (increased brand recognition, increased credibility of the website, gain trust from Internet users). One thing is certain - the right SEO optimization strategy is significant influence on effective website positioning. Don't wait any longer and contact our representatives, and we will select the most advantageous solutions for you that will help you defeat the growing competition. You should always be ready for changes and not be afraid of them. After all, you can gain a lot from it, and when you work with experienced professionals, you risk almost nothing.

You should consider when determining the right SEO strategy when positioning your online stores on a few basic issues. First and foremost, think about your users and improvement website usability. Then start refining the appearance of your website and planning a marketing/sales campaign. Positioning should also be based on selection only comprehensive optimization solutions. Fragmentary, ill-considered and too attractive financially, the services will not lead to anything good. SEO should become absolute for you the foundation of the entire promotional strategy for your company or online store, and we will help you with that of course we will help. Choosing an SEO optimization strategy also depends on your current condition your website, so we will examine it during an SEO audit and analyze its content and structure. This is the simplest way to set the right direction and eliminate mistakes. You shouldn't either avoid analyzing competitors' websites. You can be a little inspired by them. Strategy should take into account, among others, Your budget, products offered, selected target group, scope of the company's activities and link building.

Long tail positioning

A very important aspect for you will also be long tail positioning, i.e. the so-called long tail phrases, consisting of at least a few words. If you want to successfully position your online stores and sell a lot of products, think about long-tail phrases. Long tail positioning will give you definitely better results because it will reach a larger group of recipients.

By using such phrases, you can be sure that the optimization activities carried out will be comprehensive. This way you distinguish, among others: categories and products, and long-tail phrases will be extensive and sales-oriented. The more space you use on your website, the better for you, because Google robots they will have something to index. Remember this at every step of website positioning.

The key is that long tail positioning leads to an improvement in the position of the website in the search engine website and increasing sales. Users are looking for specific products for themselves and it's worth it describe them precisely, such as "black leather wallet for a man". Thanks to this, more happens the probability that the product will be sold quickly and your store will make money on it. Select long-tail phrases using analytical tools to find out your preferences potential customers. If you feel like doing so, we can help you with this. Just contact us.

Advantages of positioning

You have already learned the basic information about what website positioning is, and now we will show you the greatest advantages of website positioning in Google. Ready? Now we'll begin!

Positioning means distinction for your website or online store. This will make it easier for Internet users to find your website and make purchases a specific product or simply find you on the Internet. They won't come to your website only potential customers, but also future business partners, influencers and people involved social media. This will open up many different opportunities for you when it comes to long-term cooperation. Why else should you decide on website positioning? Here are some of the biggest benefits:

• possibility of saving money in the company budget - if you achieve a high position in organic search results, you don't have to care about paid results. Therefore, more money it will remain in your account and you will be able to spend it, for example, on advertising and hiring specialists,
• trouble-free reaching of the selected target group with the offer/content of the website – you decide which specific recipients you want to reach with the products you offer and services or articles provided. You can choose local or global positioning, depending on a precisely defined purpose. Contact us and we will definitely find the right one action strategy,
• greater profits - there is no denying the benefits of positioning websites in Google definitely higher profits. This is why you should consider this type of investment because sales on your store's website will increase and your brand will be effectively promoted.

What else can you gain from positioning websites in Google? Mainly increasing website visibility on the Internet and improving its credibility, conscious building image and achieving business goals easier and faster. Positioning every time adapt the website to your budget and needs. They will need something else, after all small websites, and something different from large online stores. Fortunately, we know it very well and we will be able to advise you.

Website positioning is a guarantee of increasing the current reach and the opportunity to overtake the competition, which has been deciding to invest in optimization activities for a long time. Are you interested in this? Don't wait any longer and entrust us with this type of activities, and we will take care of promoting your website website on the web. Although the first effects will not appear after a few hours or days, but the final ones will surely exceed your wildest expectations. You will become recognizable to many people will be willing to cooperate with you. At the same time, positioning will result in the fact that on your website only carefully refined, substantive and unique content and descriptions will appear. The page will start be perceived as fully professional, credible, trustworthy and reliable. Thanks comprehensive positioning online stores, you invest in:

• guarantee of stable and increased traffic on the website,
• providing users with a better experience (including visually),
• real increase in the number of visits to your website,
• getting ahead of the competition.

Take action as soon as possible and you will be able to reap the rewards of your actions. Don't worry that website positioning has been "black magic" for you so far. That's why we are here - to share the knowledge we have acquired with you and promote your website on the Internet. Your offer will only go to those people you care about at a given moment and who will interested in your services or products. This increases the effectiveness of your actions promotional and you care about the development of your business.

Do positioning on your own or with the help of an agency?

It is difficult to clearly answer the question whether you should decide to do SEO on your own websitesor should you be interested in the services of a professional SEO agency? Much depends, of course, on Your experience and skills. If you've never done this before, you should bet for the services of professionals, but when you feel up to doing it alone, you can always try. It is never too late to make changes and possibly invest in a reputable SEO agency.

Above all, remember that positioning is the absolute basis for success nowadays. Thanks to this, you can promote your website on the Internet and reach selected recipients through exposure their products to a precisely defined target group. A person who deals with store positioning online or positioning a website in Google must have a lot of time for it. They count in all this also willingness, not to mention advanced skills. If someone doesn't have enough time, will always make mistakes, and as a consequence positioning will not end with anything good. The competition will gain a significant advantage, and you will only have to think about setting up a new website. You shouldn't let this happen! Invest in trained and qualified employees from SEO agencies, and you will quickly get the desired results and achieve your business goals.

Independent website positioning carries the risk of many glaring errors and delays, and you simply cannot afford it nowadays. The agency will prepare it for you proper SEO strategy and implementation of optimization activities. Many different people find employment there specialists who focus on the most important aspects of website positioning. Activities from agency websites in the vast majority of cases bring faster and more satisfactory results, but of course the final decision is always yours. Agency employees also have access to many useful tools, including analytical.

If you want to invest in comprehensive website positioning in the near future and you still don't know, whether you should do it yourself or can you outsource such work to specialists from an SEO agency, consider the following factors:

• available budget,
• Your goals,
• way of promoting the brand on the Internet (what kind of customers? how to interest potential customers?),
• freedom in selecting keywords (SEO agencies are very good at this, regardless of whether they are local, long-tail or general phrases).

Representatives of SEO agencies will create unique and valuable content for you, but also carefully refined headings and meta tags. There is a high probability that that if you act on your own, you will make mistakes in this area that will cost you a lot. Positioning is not a field in which you can train forever and try to implement specific ones actions based on the trial and error method. Ultimately, you have to focus on professionalism and reliability and reliability. Of course, it is worth constantly expanding your knowledge and learning about various novelties.

Page positioning should be based on, among others: on internal and external linking. You're an expert? If not, the answer is simple. Contact us and commission us with professional positioning, and in a short time we will determine the optimal SEO strategy for you and stick to it. We will also measure the effects of our activities in order to make any changes or simply let you control our work. We will also deal with website code optimization and technical issues and graphics and acceleration of the loading speed of your website. The website will become transparent, intuitive, easy to use and recognizable. Our employees will strive at every step to to appear in the TOP 10 search results for specific keywords.

Blog – an important element of positioning

A blog is a very important element of website positioning. There is no denying that running a business a blog has a positive impact on the entire website positioning process. Why is this happening? In this way you gain a greater chance of:

• creating extensive content using long-tail phrases,
• building an appropriate relationship with potential customers, e.g. through the comments section under the articles you post on your blog,
• increasing the visibility of the website on the Internet,
• increasing traffic on the website,
• will become an authority in the field/topic of their choice.

Such positioning also has many other advantages because it helps you implement an effective one internal linking. Of course, you shouldn't do this alone, especially if you never You haven't run a blog before and you don't really know what articles should appear there and where you should focus. We can help you with this and carry out website positioning for you websitesusing the company blog.

First of all, make sure that the content appearing on the blog is closely related to what is offered your products or services and they appeal to your selected target group. Research the market thoroughly and based on this, carry out comprehensive website positioning. A blog is one of the most effective ways to attract new audiences and gain social trust. This will of course help you gain an advantage over the competition, but only if the content is regularly updated and substantive. Website positioning using a company blog is an absolute hit. Thanks to this, your website will become popular and you will have much greater opportunities, when it comes to SEO optimization. You can also use the blog as an interesting form of self-promotion companies or websites. Consult with us and we will definitely find the right solution for you.

UX – what is it and why is it important?

At every step of positioning online stores or websites, they should be the most important for you potential customers. Remember that only professional and comprehensive customer service will be provided interested in the products and services you offer. Any negligence will be dealt with by him noticed in a short time and it will end with the Internet user no longer appearing on your website website.

Positioning takes place on many different levels, and one of them is the so-called UX, i.e. User Experience. This is primarily related to the attractiveness of the website and its transparency. Experience user experience determines whether the customer will want to stay on your website or will leave it quickly. This is influenced by, among others: elements such as: refined graphics, easy access to the most important information, website readability, prominent contact details or promoting an efficient purchasing path. You don't know anything about this at all? We will carry out comprehensive website positioning for you, including UX. You don't have to worry about it. A key role in this category is played by the so-called UX Designer whose task is to check whether navigating the website will be comfortable, intuitive, simple and hassle-free for users. The main duties of such a specialist are:

• diversifying the website, including: in terms of sounds, graphics, rich aesthetics or advanced technological innovations,
• providing users with positive stimuli after entering the website,
• easy use of functionalities appearing on the website and finding the most important elements,
• organizing content and verifying the behavior of potential customers.

A UX Designer must create a professional project that is then implemented. Therefore, it constantly researches, tests and analyzes, focusing, of course, on each individual user experiences. This is the only way website positioning can end become the desired success.

The work of a UX Designer is quite time-consuming and complicated because such a person uses... various tools that allow him to: analyze the competition, check the expectations of subsequent users, verify the current impressions of Internet users and make the website comfortable to use. As you can see, website positioning on your own may not be enough, so you should do it every time use the help of experienced professionals. UX Designer deals with, among others: careful definition of the target group, information architecture and cooperation with other specialists (e.g. UI Designer). Such activities bring results a combination of SEO and UX, so you are then dealing with the so-called SXO (Search Experience Optimization). Such a strategy will then focus not only on improving the overall user experience, but also on optimizing their experience and encouraging the user to take specific actions. This will certainly improve the position of your website in the Google search engine.

Website security and positioning

Every website should be secure so that users can browse freely products, services or content on it. How to make your website safe and what impact does it have on positioning?

The absolute basis in this respect is the SSL certificate. If your website doesn't have one certificate, you can be sure that people will not want to enter it and, of course, it will be difficult for them to surprise. The SSL certificate ensures that user data is effectively protected and does not get accessed into the wrong hands. This is what you should focus on when implementing comprehensive website positioning. This applies primarily to the positioning of online stores, where data such as:

• name and surname,
• user address
• telephone number.

In addition to the SSL certificate, you need to think about choosing a reputable and proven hosting company. Of course, we can help you with this so that website positioning results in the desired result. Focus on making necessary updates, including: in the field of plugins and CMS systems. At the same time, remember about strong passwords that should be difficult to guess and as complex as possible.

Your website should also be scanned regularly to look for any irregularities and dangerous elements. If you ignore this, you can be sure of its security level will be significantly weakened. When deciding on website positioning, keep in mind that Google will be there only promote carefully secured and updated sites. This will allow you to achieve higher positions in organic search results and increase the credibility of your website, which will translate it also leads to more traffic on the website. The lack of basic security is a significant risk for potential buyers online store customers who will be happy to switch to the competition's offer.

Competition analysis in the positioning process – why is it worth doing?

Website positioning involves a number of various activities that you must be able to cope with completely. One of the activities you should consider first is, of course, broadly understood analysis competition. Always observe the competition and try to be better than other companies so as to attract customers yourself new customers. This is especially important when it comes to the positioning of an online store.

By analyzing the competition, start working more broadly and interest users in your offer. First of all, think about the selection of key phrases that should be extensive (preferably long-tail phrases) and tailored to the website or store you run. At the same time, regularly invest in SEO optimization. This is the easiest way to gain an advantage over the competition. Positioning by observing the competition can bring you tangible benefits. However, the key is that you draw the right conclusions and get inspired, and did not copy the activities of competing companies. Nothing good will come of this. By observing the competition, you will make sure that:

• check what techniques other companies use,
• check what products and services other companies offer,
• check how the competition addresses the audience when publishing content,
• verify the SEO activities of the competition (key phrases, loading speed, intuitiveness and transparency of the website).

As you can see, positioning your website in Google will cost you a lot of energy, that's why you should have qualified professionals at your side. With our help you will be able to analyze competitors' actions so far and draw the right conclusions. This will make your website more popular and tailored to specific user expectations. We think so you should aim for this first. Website positioning in terms of you can easily divide observing the competition into several stages:

• first check the keywords that appear in your competitors and see how their activities look in Google search results,
• then check individual subpages, headings, published content, products and graphic elements,
• at the end of your competitive analysis, consider the most important factors that may have an impact to the high position of the competition's website (e.g. website structure, transparency, skillfully tailored content).

When investing in website positioning, you can't forget to check social media and the competition's blog. This way you will learn how your competition communicates with customers and how they present themselves next content, what articles it focuses on, etc. Competition analysis will allow you to implement it on yours various changes to the website that are intended to attract new customers and increase website traffic. This way, you will refine your keyword phrases, headings and content, which will result in improved position in the organic rankings. search results. Observation will lead to you performing individual activities better and more professional. Thanks to this, you will gain a significant advantage over the competition.

Page speed and positioning

The speed at which a website loads and functions has a significant impact on positioning websites. I don't think anyone would like to spend several long minutes waiting to be chosen the page will load. Internet users want to go to a specific website as quickly as possible, find valuable content there or do online shopping. You should let them do that!

We will help you improve your website loading speed, but you have to trust us. An important element on this The stage of website optimization includes, among others: refining graphics and images. If you ignore it, you can be sure that your competitors' websites will load much faster than yours and users they will leave you quickly. Poorly developed website positioning in this respect will, of course, result in high levels of performance bounce rate. Internet users will not wait until they manage to get through after a few minutes to the subpage they are interested in. On the Internet, what matters most is time, but also friendliness websites and the convenience of using them. Therefore, your website should be lighter than competing websites. Slow sites have a reduced ranking and drop to lower positions in organic search results. Work on your website loading speed because:

• you will then gain many new customers and generate more traffic on the website,
• you will become more credible to Google,
• you will keep the bounce rate low.

As you can see, website positioning is not easy at all and requires great skills from you, on many different levels. For this reason, we offer you comprehensive assistance in positioning websites in Google.

Google robots quickly detect pages that load slower and evaluate them quite critically, because they believe that a given website will not be very attractive to Internet users. There is, of course, a lot of truth in this. Some people believe that positioning has nothing to do with website speed, but know that a high bounce rate will lead to a lower position of the website in the Google search engine, and the lack of fast loading of the website is tantamount to the lack of quick access to the most important ones information or desired products. How to check if your website loads quickly? Use the functional Google PageSpeed ​​Insights tool for this purpose.

Facts and myths about positioning

I guess each of us realizes that positioning is a field that is related to with many different myths. It would be a good idea to find out what the most popular facts and myths about it are positioning pages in Google to carry out this type of process at an appropriately high level. The most known facts about the positioning of online stores and websites that are not worth discussing are certainly:

• website positioning takes time and is a long-term process - this is 100% true, because it is impossible to achieve immediate results when positioning websites in Google. If you don't be patient and don't let the professionals do the work, this field won't work for you intended for you. You will achieve a high result in the Google search engine only with hard work and commitment, and everything takes time. Each action must be carefully thought out and planned, It's also essential to have a comprehensive SEO strategy. You will notice tangible benefits after a few months of work, and even then you will have to constantly monitor your website to maintain a high position in organic search results,
• website positioning can be supported by paid advertising - there is a lot of truth in this. Paid advertising will be useful especially at the beginning of your business, but nothing stops you from so that you use them as a supplement to your positioning activities at every stage of website promotion online. However, you should never forget about website positioning,
• website positioning consists of many different elements that must work together reliably - this is of course a fact. You need to take care of, among others: about published content, comprehensive SEO optimization, technical issues, refining graphics, headers, meta tags, code and page structure, unique descriptions, content marketing, link building or correctly selected keywords,
• website positioning cannot be fully automated - of course you can supported by various plugins, but you should not treat them as the main determinant your actions, because it will quickly turn out that anyone can carry them out without any major problems website positioning. Unfortunately, in practice it looks completely different.

Remember that positioning requires constant learning and enthusiasm from you. By the way, you should think about it about establishing cooperation with experienced professionals, thanks to whom you will be able to promote yourself effectively website and keep it high in the Google search engine for a long time. We recommend ourselves for the future!

Moving on to myths about website positioning, you must bear in mind that the most harmful myths that are worth taking a look at are: positioning only needs to be done once (this process should be ongoing monitored, verified and improved), paid ads will help you rank higher in organic results search (they can support the promotion of the website, but a high position in organic results depends on positioning), focus on only one activity (website positioning is based on refining many different activities and e.g. skillfully selected key phrases alone will not achieve anything), anyone can position (well, no, it requires appropriate skills, knowledge, experience and access to useful tools – we have it all, that's why we recommend our services to you) or focus on the amount of content, and not on its quality (quantity and quality should go hand in hand, but if it were necessary to compare it, However, what is more important is the quality of the published content - both for Google and for users). Of course, it is also a myth that it is enough to use the services of a professional SEO agency once bring your website to the TOP 10 search results in Google, and then you can resign from the agency's services. Maintaining a high position also requires hard work, so it is better to rely on professionals.